VAIN AW1664

To celebrate their new capsule collection, AW1664, Vain and 1664 invited a community of cool kids to a warehouse in Helsinki. Co-hosted by Vogue Scandinavia, the event transported guests to a blue-tinged, beer-heavy Parisian terrace. Entrusted with the light and sound design, 417 created an immersive atmosphere that not only captured the terrace’s allure but also seamlessly aligned with 1664's signature blue. The lighting cast a subtle, brand-inspired blue glow, while the curated soundscape elevated the ambiance, making for an unforgettable evening that showcased both the collection and 417's innovative production expertise.